Do you feel that your leveraged sales have stalled or stalled? This can happen over time as the market becomes saturated with your content or others with similar tastes. It is advisable to consider some future changes to your products, such as a redesign plan that will take place in the future in case of this situation. If you have moderate traffic to your site, like 200-1000 visitors a month and not just from you making updates. Your passive products can suffer a pushback from all views. You can change this with some aggressive reworks.
Breathing new life into your leveraged sales products
Nobody wants to lose traction with their leveraged sales, but it can happen. You may forget to share it on social media after a while. Perhaps you forgot to launch a paid search engine campaign for a particular article. Things can happen; however, this does not mean that you have to start from scratch. It means that you can do one of two things, first, give up and remove everything or two, take a look at what you can do to improve the material of passive products. Option two is the best way to keep costs down when running your business.
Now if you have an e-book on your site as a leveraged sales tool, there are many things you can do to improve the life of the article. You can redesign the cover, group it with an audio clip, rework the content written inside, improve the store copy to help with conversions. You can also offer free copies for email subscriptions and other tips to improve your presence. If you have a series of podcasts, you can modify the topics and improve the audio quality with better equipment. You can also upload it to sites like SoundCloud and iTunes to help with traffic.
Don’t give ground with your leveraged sales
As time goes on, you shouldn’t give ground with your leveraged sales. You can always add new content, new products and try a different presentation of them. Sometimes you have to rework an entire product and this can take time, so try to do it during your slow time. An e-book is a good example that can be redesigned from scratch. You can also post your videos to DVD through Create Space for a different product. Keep examining and weighing your options, some ideas may not work for you.