Electronic commerce or electronic commerce is the negotiation of products or services through computer networks. B2C and B2B are common notations for business-to-consumer and business-to-business e-commerce and make use of technologies such as mobile commerce, internet marketing, online transaction processing, and a few others.
Today, almost everything in this world is sold over the Internet and this makes e-commerce and website design more relevant than ever.
An e-commerce website is only as good as a virtual store. Just like when we walk into a store, the general atmosphere should attract us while doing business. There are always personal likes and dislikes, but the overall appearance of the website should be harmless and attractive.
It is recorded that in 1984, Gateshead SIS / Tesco is the first B2C online shopping system and Ms. Snowball, 72 is the first online home shopper. In 2015, Amazon ranked as the world’s largest e-commerce site, accounting for more than half of all e-commerce growth.
Guidelines for a good ecommerce site:
If you are selling a product, you will need only one page or a few pages at most. The number of pages that exist between the home page and the final checkout page is an important consideration. If there are multiple products, multiple pages are a given.
Design – If it is an established product, some design concepts are already in place and will need to be meticulously adhered to. Match the images you are placing with the feel of the website. They must not collide.
Three Essential Elements of a Good Ecommerce Website
Reliability, simplicity / ease of use and transparency (contact information, merchant policies, posting of reviews and response to negatives)
Good ecommerce websites follow some of the best practices, such as
Using good images and many of them, photos from all angles and also with zoom.
Highlight product shortage … as in ‘only 2 left’. Many buy not to miss what everyone else seems to have bought!
It also includes related products.
What are the downsides of a bad ecommerce site?
- Lack of a clear value proposition and difficulty in conveying what they have to sell.
- Not enough product description
- Do not use a good quality photograph.
- Without visual hierarchy: importance should be given to those visual elements that require action,
- It doesn’t seem trustworthy, it doesn’t inspire confidence in the viewer. This is especially true on health-related sites, where the design is seen as having a greater impact than the content itself. The lack of good customer testimonials and favorable press mentions and the absence of interesting information about the website are the downsides of a bad e-commerce site.
- A reluctance to try new web design ideas.
How do you build a website?
Using a drag and drop website builder tool is a good idea for beginners rather than approaching a developer where there will be problems of a technical nature in addition to huge costs. The other routes use WordPress, which is a premium suite for creating websites. Custom websites are designed by approaching professional web designers / design companies who create a unique website for you. The last two are quite expensive. From a couple of hundred to thousands of dollars.