Jewelry is something that everyone likes a lot. The tradition of wearing jewelry is very old and with the change of time and space, the definition of jewelry has also evolved. From an economic point of view, the jewelry business is a very important business to retain in the ever-changing competitive market.
With the change in the phase of modern jewelry design, the definition of a goldsmith has been superseded by the skilled fashion designers who are considered the busiest professionals in the market today. Jewelry stores are now catering to customers online as well, offering exclusive ranges and various seasonal discounts.
The jewelry market in Durgapur is concentrated in various medium and large adornment merchants, thus there is the prevailing scenario of fierce competition. Some stores are very old, while others are new, trying to capture the list of customer preferences in the city. These stores in the city offer various jewelry designs to customers that are their own production along with which they also showcase the collection of many other brand name retailers on their display. Jewelry stores in Durgapur also offer the facility to design pieces for their clients based on the respective manufacturing order.
One can find many collections both traditional and modern in these stores. Due to various cross-cultural influences in the city, many unique designs and patterns can be noticed in these ornaments. The great jewelry houses use modern technology together with experts to design various ornaments. With the technological advancement in 3D printing, the manufacturing process has become easier. Most of these stores also provide astrological solutions to customers in need. This astrological technical solution also generates more customer base for these stores only if the customers develop a sense of faith and respect towards that particular astrological expert.
Not only to meet the changing fashion trend of jewelery lovers, this business provides employment opportunities to a large part of the ever-growing population in the Ruhr of India. From expert goldsmiths to modern fashion designers, astrologers and many others earn their bread and butter directly or partially in this sector.
Jewelry admirers from our neighboring states like Bihar, Jharkhand and Orissa and even from our neighboring country like Bangladesh visit jewelry stores in Durgapur in large numbers to shop and witness the new collection on various occasions. Bengali festivals like the great Durga Puja, Kali Puja, Diwali and the wedding months drive big business in the jewelry sector of Durgapur. Some renowned brands in Durgapur have become the most trusted consumer brand for their services including BIS hallmark jewelery sales, exquisite seasonal and festive collection, exclusive discounts and offers and efficient customer service. Some of these stores also do e-commerce to reach as many buyers as possible through a broad platform.
To cater to the ever-changing tastes and choices of customers, all jewelers in the city strive to stock the latest collection to attract the maximum number of customers. But this is not the only way to attract enough customers; the main part is building a trusted name in the market. Goodwill and positive reviews from buyers are very important when a jewelry store owner is thinking of expanding the business. According to the government rules, the sale of distinctive jewelry will be compulsory for all ornaments from 2018, so honest retailers will never violate certain rules, as such cases of violation may create an image of mistrust among buyers .