Why do we need mobile applications for e-commerce? These are some of the most common questions that savvy consumers and mobile app development companies can answer. The development of Android, Windows and iOS platforms has raised more than 100 billion dollars worldwide. Mobile technology has become the need of the hour.
Regardless of the operator of the digital delivery service, i.e. Google Play or Apple Store, we can book a taxi, make a payment, post a review on a restaurant, search for new restaurants nearby, search for important places, book movie tickets, buy 24/7, calculate currency exchange, calculate our BMI, change mobile wallpapers and much more. Companies have recognized the fact that more than 3 billion customers use smartphones that have quality applications. E-commerce giants like FlipKart, Snapdeal, Amazon, Paytm, Myntra have created custom mobile apps for their customers so they can browse through their exclusive products, view and add to cart, pay securely and get push notifications upon arrival. of new products and discounts. . The advent of these applications has helped business owners to build a database of loyal customers and offer them the best products and services by analyzing the performance of their applications, thus fulfilling their sales and marketing mission. There are many benefits of developing a mobile application for eCommerce, of which, these are the main ones:
1. Ease of use and speed: Unlike a web page, mobile applications can be downloaded in a jiffy, depending on your broadband or mobile data speed. There is a 100% chance to get an improved design and interactivity feature within the app after the initial download, HD images and animations can be a part of it. For example, products can be zoomed in and viewed at a time when a user is traveling or attending a meeting and you can quickly show the product to your customer. For eCommerce stores, displaying products in grid view is an added bonus. After downloading, many of the features work relatively faster on the app than on a website.
2. Built-in features: Mobile apps can be synchronized with your smartphone’s built-in features, such as camera, location/GPS, microphone, etc. Now you can empower your customers to turn to sellers by allowing them to use their phone camera, take photos of new products and upload them to your app after approval. Location/GPS services work best to calculate your user’s current location and allow you to offer relevant products and services near their location.
3. Push Notifications – These notifications remind your customers about an ongoing sale or holiday bonanza, special discount, etc. But be careful not to overuse them as they cause anger due to repetition. Alternatively, you can set an option for them in the app to receive notifications based on the duration they set: alert management.
4. Brand Management – Through a mobile app, business owners can attract repeat customers, unlike websites. This is because the load time is less and the product display and engagement is deeper than a mobile website. The biggest advantage of shopping through the app is the ability to save time and the frustration of choosing a product after visiting 4 or 5 physical stores. They are offered the best of the lot in easy to use applications.
The real purpose of creating the mobile application is to simplify the lives of the users, no matter what industry it is made for. If you’re wondering where to start in mobile app development, contact web development and mobile app development experts today.