Why SMS? Because right now? the mobile world
Our world is more mobile now than ever. Consumers are always on the go and it is becoming increasingly difficult to reach them through traditional channels such as television, radio and the Internet. In 2013 there were more than 6 billion subscriptions. With the increasing penetration of mobile phones in the most rural areas, mobile networks cover more than 90% of the world’s population. Availability, affordability and ubiquity make the mobile phone an essential platform for retail marketing and business-to-customer communication.
The mobile phone has become the new “must have” for any serious “innovative” marketing project. Due to the rapid expansion of smartphone capabilities, there is a common misconception that ‘archaic’ technology such as SMS is not up to the task at hand. The truth is far from that.
Most of the brands now choose SMS as a must-have tool when planning their mobile strategy. One of the reasons behind this is that while there are 1 billion smartphones, there are 5 billion feature phones. All of these phones have built-in SMS capability.
• 6 billion subscriptions worldwide.
• Mobile operators cover more than 90% of the world.
• Consumers are always on the go. (Increasingly difficult to reach them through traditional channels)
• All mobile phones support SMS. (smartphones and basic phones)
• SMS does not require data connections or applications.
• SMS is profitable and ubiquitous.
• Mobile is the most personal channel. The SMS is direct and immediate.
• SMS has a higher open rate than any other traditional alternative. (Email)
• Mobile SMS offers are redeemed more frequently than any other type of offer. (Print, web, etc.)
• Consumers carry their mobile phone with them and use it for everyday activities 24 hours a day, 7 days a week.
• SMS are stored on the user’s mobile whether they interact with the message now or later.
SMS marketing statistics
• MMA: 91% of mobile phone users have their phones 24/7 (ie they also sleep with their phones)
• AT&T: 88% of consumers view the second (mobile) screen while watching TV
• MMA: 43% of consumers use mobile as their primary search tool
• SinglePoint: 90 percent of all text messages are read within 3 minutes of receiving them on the mobile phone
• Mobile Marketing Watch: Mobile marketing ad spend grew more than 100% in 2013.
• Responsys: Nearly two-thirds of consumers subscribed to mobile marketing indicate that they have made a purchase as a result of receiving a highly relevant mobile message.
• Venture Beat: SMS open rate is 98 percent compared to 22 percent for emails.
• Cellit: text messages can be 8 times more effective in attracting customers.
• eMarketer: Mobile offers/SMS coupons are redeemed 10 times more than print offers.
SMS Messaging Services – Outgoing SMS
Outgoing SMS is a fast and reliable way to send large volumes of SMS messages on a global scale. By using business messaging platforms, businesses can send marketing campaigns, notifications, promotions, and special offers, increasing brand awareness, customer acquisition, customer retention, and driving sales.
SMS Messaging Services – Incoming SMS
Inbound SMS allows companies to globally receive SMS messages from consumers, engaging their target audience, increasing customer loyalty, retention and reactivation by initiating two-way communication with the consumer through Inbound Marketing.
Reaches +7 billion subscribers
The most personal SMS channel is direct and immediate.
98% open rate
SMS has a higher open rate than any other traditional alternative.
70% response rate
6 to 8 higher engagement rates than email. 45% URL click-through rate. Mobile SMS offers are redeemed 10 times more than any other type of offer.
90% of SMS are read in 3 minutes. no internet required
SMS does not require data.
SMS are stored on the user’s mobile, whether they interact with the message now or later.
Based on sustainable technologies 100% compatible
All mobile phones support SMS (smartphones, multimedia and basic phones).
SMS is profitable.