Bill Gates once said: “The Internet is becoming the square of the global village of tomorrow.”
Believe it or not, it is very true. Electronic commerce is the commercial transaction that takes place entirely online, that is, every time you use the Internet to buy/sell a product, you are involved in electronic commerce; On the other hand, digital marketing refers to advertising our company/product using various digital channels like social media marketing, search engine optimization, website promotions, email marketing or mobile apps.
Now the question is, why is digital marketing important for e-commerce?
Digital marketing has become the king of advertising.
Previously, many businesses used to advertise using the traditional method, such as broadcast, newspaper, magazine, billboards, flyers, print ads, or direct mail, but now everyone is busy with their phones and has no time to pay Pay attention to these ads.
This is the world of Facebook, Instagram, LinkedIn, WhatsApp, Snapchat and more, basically everything is summed up in the term called “Social Media”. So if you want people to pay attention to your company or product, there is no better way than digital marketing.
Frankly speaking, today’s generation is too lazy to go to shopping malls and prefer to choose their clothes, books, home appliances, groceries, household items, etc. online. using different applications.
At this rate, online merchants will become more popular than real merchants.
Which clearly means that we must also hurry up and catch up with the current change. In fact, 65% of the population of India is filled with young people, which means that the chances of online shopping peaking very soon are a guarantee.
In a world of advanced technology, even a 5-year-old child has access to electronic gadgets.
Therefore, connecting with our target audience can be easily done using digital marketing.
Benefits of Digital Marketing
- It is profitable.
- It helps you target your ideal buyer.
- Almost all of your clients are online, so you can reach them at any time.
- SEO helps you find qualified buyers online.
- User engagement
- The most powerful platform for Marketing
- Easy to measure your reports
- Easy branding for businesses
- You can easily adapt your strategy and tactics to get the best results.
- It allows your company to be more competitive and productive.
There are numerous ways through which digital marketing can improve your eCommerce business and help you attract your target market. It is possibly the best way to do any type of business online.