Many people foolishly believe that because they are using “the internet”, they no longer have to “sell”, that the internet “does it all for you”.
Could not be farther from the truth.
Look, the Internet is just another sales medium, like direct.
mail… mailers… postcards… whatever.
This story shows you what selling is really about. I
I hope you enjoy it and find a way to use it at some point in your life.
own business
For over 30 years an old school salesman, a good old
country boy, traveled around 4 southern states in his
station
cart with his bird dog, selling appliances to a long list
of distributors it had established over the years.
The wholesale company I worked for thought many times how
they wanted to get rid of him because of his pretty
heterodox
way to sell, not to mention how he looked and talked.
However, despite his misunderstood methods, he was always on the
top 10% in sales and won many company trips and awards.
On business trips and outings with distributors and manufacturers
often got drunk and told cheesy stories of hayseeds and
he jokes, all the while dressed in his wrinkled, mismatched
clothing…again, very unorthodox and crude compared to
the image of luxury that the company wanted to present.
Regardless of his methods, the old country boy was as
successful in what it did, the company could not afford to obtain
Get rid of him.
He once delivered a signed order for 2 trucks.
full or washers and dryers in a greased brown paper bag
and mustard stains (he lost his order forms).
One week, our famous salesman was on a business trip to
plant of a
large manufacturer of refrigerators for the inauguration of a
new technical innovation.
The innovation was for “Frost Free” refrigerators using a
new
insulation product called Acrylic Barrel Styrene (ABS).
Everywhere you looked were these three
letters “ABS” on signs, banners and brochures, everywhere…
all over the place.
At the opening of the meeting in the first days, with hundreds of
sales representatives present, the marketing executive of the
for manufacturing
stood up and in an attempt to make a dramatic announcement
about
this innovative new technology, and asked the group if
anyone in the
the public could tell him what ABS meant.
Our shorts, scruffy country boy in the back of the room
he jumped on his chair waving his arms from side to side.
The executive couldn’t help noticing, and called out to him,
“Yes sir, the man in the flesh walked on the
back.”
Without hesitation as he stood on his chair with his arms
raised in the air, he shouted his
answer the heavens above,
“ALWAYS SELLING”.
Remember, if you want extraordinary results… you have to
use extraordinary (and unconventional) means to achieve them.
Because the last time I checked… being average… no…
pay… a lot!
Now go sell something,
craig garber
http://www.KingOfCopy.com
PS Look at all the previous files you’ve been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html