The global influencer market is on the rise. Now, brands rely more than ever on the social media influencer marketing platform and influencer collaboration. But alongside it, fake influencers are also growing by leaps and bounds. It has become a concern for most brands that really care about their return on investment. As the number of fake influencers skyrockets, spotting untrustworthy influencers has become crucial than ever.
If you don’t want to end up collaborating with a fake influencer and wasting your money, here are some tips and tricks for spotting fake influencers:
1. Analyze the volume of influence of the influencer
Spotting a fake influencer is pretty easy if you analyze their engagement volume. Having millions of followers should bring a huge commitment to your influencer marketing campaign. If the engagement number doesn’t meet your expectations, the influencer likely has fake followers. You need to check the engagement per thousand followers and analyze the metrics to reveal the real picture.
2. Take a close look at your consistency across posts.
Fake followers tend to be inconsistent when it comes to posting content on social media channels. It’s a red flag that can help you spot fake influencers on social media. While authentic influencers post their content regularly, fake ones don’t have a set schedule to engage their audience. They lack the passion to do so and it is clearly reflected in the frequency of their posts.
3. Measure the growth of the influencer’s followers
Analyzing the growth of the influencer’s followers over time reveals whether it is genuine or fake. They are the right metrics to detect a fake influencer on social media. While genuine influencers tend to have a steady growth in follower base over time, fake ones show a sudden spike or drop in their follower growth. Follower growth peaks when they buy fake followers.
4. Analyze if the influencer interacts with followers or not
Real influencers always interact with audiences who share a similar interest. They post content to interact with the community by actively responding to their comments and questions. But all these activities are time consuming. This is the reason why a fake will never be pleased with him. He will prefer to remain silent. It is a warning sign that indicates that it is false and is not suitable for collaboration.
conclusion
Spotting a fake influencer is the most important thing to do before considering them for your influencer marketing campaign. You should verify your profile on a trusted social media influencer marketing platform and continue influencer collaboration after accurately analyzing it. Consider the tips mentioned above to help you along the way. An unreliable influencer brings a lot of problems to your brand. You need to be strict about the quality control before you start working with it.