Keyword marketing is a broad term that involves putting your message in front of people who are specifically looking for what you are selling. This is most often done by targeting specific keywords that people type in online search engines. For example, you are selling dog food that you might want to market to people who are looking for “best dog food,” “puppy dog food,” or “dog food information.” The brilliance of keyword marketing is that you can be sure that the potential customer is interested in what you are trying to sell to them. The more you can target your keywords, the better chance you have of making a sale. For internet marketers, there are 3 main ways to use keyword marketing.
Keyword Marketing for PPC
If you do a Google search, you will notice all the sponsored ads appearing on the side. All of these marketers who pay for these slot machines are doing keyword marketing. They give Google a list of keywords they want their ad to show for, and when someone searches for that keyword, their ad is shown. PPC is one of the fastest and most effective ways to use keyword marketing.
Keyword Marketing with SEO
At the other end of the keyword marketing spectrum is keyword marketing with SEO. SEO stands for search engine optimization and it simply means that you are trying to rank on the first page of Google for your target keyword. The principle of keyword marketing is the same with PPC as it is with SEO, but instead of buying the traffic, you are trying to get it for free by ranking high on Google. If you can get ranked # 1 for the keyword you’re targeting, you can get a lot of free traffic. However, unlike PPC, getting ranked number one is not as simple as spending the most money. Keyword marketing with SEO is very profitable once you learn the ins and outs of SEO.
Keyword Marketing with Articles
For those who are new to internet marketing game article marketing, article marketing is a great way to make money quickly and easily. Just like you would with SEO or PPC, go out and search for keywords that are profitable for the product you are trying to promote. Once you find a good one, write an article about the keyword and submit it to an article directory that is highly respected by Google. Article directory submissions rank high and fast, so you can avoid the time and effort you would have to spend doing SEO for your own site. This is an easy and inexpensive way to start making money online.