The demand for iOS apps has increased exponentially. Fortunately, there is no shortage of supply. Individuals and companies involved in the field of iOS mobile app development are doing their best to address the need. App submission has increased exponentially from 32 apps/day in 2008 (debut year) to 1816 apps/day in 2015 (Ref: pocketgamer.biz). However, the rejection rate of apps on the App Store is quite high. Only half of the submitted apps get approval from their review team. The App Store’s strict guidelines slam low-quality or substandard apps in the interest of users.
Therefore, an iOS application development company must evolve its practices and offer quality applications to allow users to take full advantage of the technology but with the least effort. This article is composed with the goal of providing clear guidance to iOS app developers on what works and what doesn’t. Apart from getting quick approval, I hope this will also help you save your precious time and effort.
Troubleshoot crashes and errors
It is the responsibility of the developer, as well as the testing team, to ensure that standard practices in iOS mobile app development have been followed, and that the app is free from all types of crashes and bugs. Users should have control over the app, from installing and uninstalling to updating, upgrading, and using it. The App Store does not approve non-public APIs in an app build. It also does not allow the sending of a demo, test or trial version. Beta applications can only be submitted through TestFlight.
Fix broken links
Don’t make your app the house of broken links. Even if your app passes the test, it won’t be able to last longer on the store as consumers will flood the store with negative reviews forcing the store to remove it.
Say no to placeholder content
Don’t expect App Store certification and user adoption of the app if you can’t control dummy content. Make sure iPhone or iPad users are not affected by your careless approach to iOS app development.
Provide proper documentation
Let the app store and the user know what the app is about. Provide proper information about applied tools, app usage, support, vendor contact and other vital information while heading to App Store.
give the right picture
Add an easy-to-understand description and high-quality screenshots so your target audience understands the app and its functionality. In doing so, be sure to be honest and portray the correct image of your product.
Provide an easy user interface
Don’t let the user parse your app and tell you the error. Give them the right UI (user interface) so they can interact with your app and find the right information and services.
Balanced Ads
The ad is fine, but not at the expense of user experience. Use the correct size and type of container to place your ad content so that the real purpose of the app isn’t diluted.
Stop posting inappropriate content
The App Store adopts a zero-tolerance policy against inappropriate content in the app, including sexually abusive content, content that creates a sense of hate or community disparity, that depicts violence, etc. The App Store is also particular about user privacy. Reject apps that ask for the user’s personal information such as email address and date of birth to function. However, apps intended for children are on the exception list, they may request the user’s date of birth to comply with laws governing children’s privacy.
Don’t Mislead Users Disclosure Location
Apps that don’t ask for user permission before collecting, transmitting, or using location data face rejection. The use of location-based APIs for the automatic or autonomous control of vehicles, aircraft, or other devices is also a violation of its terms.
Final warning
Spamming here is a crime. An iOS developer or iOS mobile app development company should not upload multiple versions of an app to the store. Such apps not only suffer from rejection, but can also lead to termination of the developer’s account from the iOS Developer Program.
Original source for app submission metrics: http://www.pocketgamer.biz/metrics/app-store/submissions/