Email is still one of the best marketing tools you can use to improve the profitability of your business. With the right strategy, you can nurture leads and increase sales because email offers easy customer acquisition, insight, retention, and eventual conversion. With the right software, you can create email lists, send messages to relevant contacts, and even use templates to put together an email marketing campaign that pays you good rewards.
When it comes to email marketing software, there is plenty, but when you know which features are most important in a solution, you will be able to select the software that works for your business goals. Not all software options are designed to work the same, and therefore some will be better than others in terms of overall performance. These are some of the most important features that the best email marketing software must have.
1. CRM integration
Marketing automation has many benefits, and this is something you should be able to achieve with the right software. Customer relationship management should be easy to integrate through software so that you can align marketing and sales for campaigns that are effective in generating solid ROI. Interacting with customers helps you discover a lot so that you can deliver what they expect from your marketing. Proper CRM integration makes real-time data updates easy and ensures that all your records stay up-to-date for upcoming campaigns. Verify that the API in your software enables this type of integration.
2. Visual customization
The truth is, people choose to read or ignore email content based on how it looks. When looking for good email marketing software, you need to offer attractive images so that you can put together a campaign to your target audience that they will love to read. Drag and drop functionality, pre-designed templates, photo editing features, and responsive layout are some of the important aspects when it comes to visual editing in your software. With the features, you won’t need to redesign your newsletters every time you need to communicate with your customers and prospects. The right software will eliminate the hard work and make it possible for you to create a campaign design that is a winner right out of the box.
3. Reports and analysis
An overview of the performance of the email marketing campaign is of great importance. This is the only way you will be in a position to know which metrics are generating positive results and which are not. You build a campaign in the hopes that it will meet your goals, and your email marketing software should help you keep track of what matters most. Using software analytics, you can see the devices subscribers use to read emails, whether they print, forward, or delete the emails, how long it takes to read their content, and even which email content receives the most clicks. . With such insights, you will be able to optimize email campaigns in such a way that overall results are improved.