Website owners are always looking for ways to drive more traffic to their site. One way to drive traffic to your site is by writing articles. Article marketing, if done correctly, can be one of your main sources of traffic. If you write a good article that is interesting to your potential customers, they will most likely read the article and then visit your website. There are four essential elements for a successful article. A successful article should have an attention-grabbing title, relevant keywords and keyword phrases, good content, and a good resource box.
Must Have #1 – Headline That Grabs Attention
Just like a sales page should have an attention-grabbing title, an article should have a good, attention-grabbing title. If your title can arouse the curiosity of your potential reader, then you are on your way to getting them to read your article. Make sure your titles include keywords and phrases that people are searching for. However, don’t make the titles too long. Your titles should compel your potential reader to read your article.
Must Have #2 – Keywords and Keyword Phrases
Your article should contain the keywords and keyword phrases that people are searching for. You can use the Google Keyword Tool to determine which keywords are popular in your niche. Once you determine which keywords and keyword phrases are popular, you need to write articles about those keywords. Your use of these keywords should seem natural. No one wants to read an article that is chock full of keywords.
Must have #3 – Good article content
It doesn’t matter if your article has a catchy title and carefully uses keywords and keyword phrases, if the content is bad. Your articles have to include useful and relevant information. A good, well-written article will boost your reputation as an expert in your chosen field or niche.
Must Have #4 – Good Resource Box
Last but not least, you should have a good resource box. The resource box is placed at the end of your article. You should include a short description of your site, as well as a link to your site. You can also include another link in the resource box. I suggest this is a link to a signup page so you can continue building your list. If people like your article, they will probably click on one of the links in the resource box.
If your article includes all of these must-haves, you’ll be well on your way to generating good traffic to your site.