To be successful in any of life’s work, you need a mentor who will motivate you to achieve your dreams. According to research from STATISTIC BRAIN, people who are determined are 10 times more likely to achieve their goals than those who are not. New York event planner Michael Cerbelli is a born event planner, I would say. He started his career at the age of 13, as you know, and now he has become a paradigm in the events industry. But not all high profile professional event planners are born, they can be made too.
You can become one by learning from professionals, for example, you can learn from these:
5 Case Studies from 2016.
Demonstrate your expertise to customers.
Get certified from event management certification programs, which will make you more attractive to clients.
Take advantage of the event management software market that Technavio analysts forecast to grow at a CAGR rate of 10.29 percent in the 2017-2021 space.
What I mean by that is that you have to follow the industry trends. Don’t let technology catch you off guard.
Here are qualities beginning event planners could learn from Michael Cerbelli:
#1. He is productive: his productivity could become a seed for the expansion of his business.
Michael surrounded himself with friends which sharpened him further. We have a moral sense, “iron sharpens iron.” Who are your friends?
He created a strategic union of mega stars like:
Guy Fieri, Geoffrey Zakarian, and Lee Anne Wong. That kind of alliance could make you productive
You can build relationships with the most influential people in the events industry through social media. You may ask, “how do I get to them?” simple, just grab your browser, go to google search and type, influencer marketing tools. You will see a list of them by different websites, click on your list of choice. So sign up with them; Find influencers in the events industry and start connecting.
A Freeman survey of leading corporations and event marketers and strategic vision states that leading exhibitors and marketers have found increasing the reach of events through social media to be very important, and many are still generating ideas. So, social networks could be your gold mine to connect even with new clients.
#two. Creativity and Excellence: He (Michael) has developed the spirit of excellence and his creativity has made him a global event planning mega star.
Meeting Professionals International reported that it held some of the main events:
The economic forum in Davos Switzerland and a birthday party event for the King of Morocco.
What this type of opportunity could bring is undoubtedly ‘creativity and excellence’. As an individual, you have these creative abilities in you. You just need to make Michael your role model, for him to help you bring out the best in you.
#3. Energetic: distance and language have never been a barrier for Michael Cerbelli.
His tireless energy allows him to deal efficiently with both local and international productions. This earns you the trust of your customers. You can be energetic. You should ask yourself the question, what is Michael’s secret? Expect! You are not far from the fact. From a psychological point of view, it could increase your energy to achieve great things like Michael.
And again, as the Association for Comprehensive Energy Psychology says:
“Energy psychology (EP) is a mind-body approach to understanding and improving human functioning. EP focuses on the relationship between bioenergy systems, neurological and electrophysiological processes, and mental functions involving thoughts, emotions, sensations and behaviors”.
#4. Charismatic: Michael is a charismatic figure.
With this quality in place, you can turn every challenging project into an admired experience; through the use of human and other resources at its disposal. Michael makes his work more attractive by bringing different perfumers together during an event. Creating something interesting as they say, “audiences like mashups on stage.”
#5. Tech Savvy – based on Harvard Business Review research; Leaders who have vast knowledge and understanding in different fields tend to manage innovative organizations.
Michael Cerbelli was on stage at MPI’s World Education Congress (WEC) 2017 from June 19-22 in Las Vegas, presenting some technology ideas in the industry, such as:
Drone technology, photographic technology and food according to MPI report.
As a beginner event planner, that’s the kind of event worth attending to improve your skills.
You could learn how Michael put technologies together to achieve a certain goal.
In conclusion: Learning from the qualities of Michael Cerbelli that I highlighted above, I think savvy beginning event planners could carefully work on productivity by casting their fishing nets into the ocean of social media.
Also keeping up to date on upcoming Michael Cerbelli events and working to enhance his creativity and excellence. Also being tech savvy, as the events industry grows in this digital age; You must improve your appeal to increase your customer base.