When preparing your positioning strategy and your advertising message, you must ensure that your product or service is ahead of your competition. Therefore, it is important to emphasize the benefits and attributes that make your business different from the rest.
Photography
People will drive long distances past many stores, malls, butchers, restaurants just to get to a specific store that is in line with the vision of a product or service they want.
People want to portray an image of themselves in a certain way that they want others to see it by, and they will go through hoops to arrive at that product or service.
Price, product, and service will all be considered factors, although if a person is trying to create a certain image and a salesperson provides that identity for them, they will definitely lean towards that business.
Personality
If a company can produce the right balance of personality, I am more likely to use one company over another. Such as friendliness, after-service attention, product knowledge, hospitality, and loyalty benefits.For example, when I visit my local Chinese restaurant, there are three other Chinese restaurants that offer the same standard of food, Little Tokyo restaurant provides me with all my requirements and makes me feel at home and has a relaxed and friendly atmosphere that has earned my loyalty.
convenience
In real estate there is only one factor to get rich, the location. But sometimes convenience can be just as important – for example, a store that has a nearby parking lot and provides easy access to the store may have an edge over the competition for this reason alone. For example, sometimes I prefer to go to a small local store and then to a large store to buy an item just because I won’t have to queue at the store. I don’t mind paying a few extra pennies for this convenience.
Service
In modern times service is simply not provided as promised, this is where looking into the past will give you an idea of how well companies treated their customers. If you are unable to serve your customers in a timely, caring, and courteous manner, don’t promise this as it will give your business a bad image.
Uniqueness
A business must understand that the search for a single selling point should be found as soon as the business plan is written. You should be able to separate yourself from your competition and offer something of value that your competitor does not offer, for example a product that your competitors do not sell. If you have a single point of sale, make sure this message gets across and you work overtime to keep this message recognized by your customers, so if you’re the only shoe store that doesn’t offer lace-up crossover sneakers, that would be a good idea. advertise it.
Price
Most companies understand that lowering the price simply lowers the competition. But be careful when using this method, as you may fall into a price trap. If you run your business by selling cheaper than your competition, then you need to understand that you need to be consistent to retain customers, which can result in lower profit margins. Although this is a viable way to attract customers, it should not be done alone, as it does not make business sense.