Everyone knows the traditional methods of getting traffic to build mailing lists. Everyone knows things like search engine marketing and video marketing. Heck, I’ve even written extensively about most of the traditional methods of building email marketing lists.
But there are many methods that are less traditional, that fewer people know about, and even fewer people use. Even though they are a bit darker, and some of them are quite unconventional, that doesn’t mean they aren’t incredibly effective when used correctly. Right now I want to talk about one of the lesser known and more unconventional methods for building mailing lists that I call Ezine Advertising.
To get started with this method, you need to find someone who already has a great list in your market or niche. Then you contact them and get a small ad in that person’s newsletter for your email marketing campaign.
Then, when they send your newsletter to their substantive list, you’ll have an ad appear within your email, and that ad will drive traffic back to your landing page. You are going to pay for this ad, so you want to send it to your capture page, as building your email marketing lists is the best bang for your buck. It will be much better to send targeted traffic to your highly converted, optimized capture page than just to your blog or website or main content, and it’s definitely better than just sending them directly to a sales page.
To find lists of people you will contact about this online email marketing exchange, you can check out Ezine Directories. If you google the phrase “ezine directory”, you’ll have a fairly easy time finding someone who can actually help you build a mailing list.
Although you can go another way. For me, I have found that you are going to get a better return on your ads and your investment if you go out and find lists of people, than if you work through an ezine directory service.
So if I search, I go to Google and search for the niche that I’m looking to advertise in, then I’m going to see who’s doing PPC advertising and it’s showing up in this Google search, and I’m going to check check all these sites and see if they’re submitting to people to a signup page or trying to get people to sign up for your newsletter or trying to collect emails.
If so, I will contact them and ask them directly if they are willing to do this type of advertising for our email marketing campaign. This is a somewhat slower method of getting to one of these fixes, but the quality will be much better and it will be a much smarter investment to spend the extra time and wait to find one of these people. If you don’t believe me, give it a try and see the results of your new online email marketing efforts.