We all remember that nagging feeling after an important decision or big purchase. We call it having second thoughts, but behavioral economists call it buyer’s remorse.
What part of the brain makes a purchase decision?
We are well aware of this, and by understanding it, we can help guide you to the right decision on when to repair or replace. Make a purchase and make sure you are happy with your purchase. Most home appliances are used on a daily basis and people rely on them to make life easier. The decision is made to repair or replace. Read on to understand buyer’s remorse and how to avoid it so you can make the right decision for future purchases.
Many times, we feel buyer’s remorse because we feel like we’ve wasted money by being pressured into making a purchase. Some people will tell him to spend on things he needs rather than wants. I’m not a fan of that concept. It’s okay to spend on things you don’t necessarily need but will enjoy. Find out if your purchase will add value to your life. If so, it is much easier to justify it. With so many additional features on the device that add to the cost, would you benefit from them? Do you really need a digital screen? How about spending a little more on a larger drum size if you have a large family and do a lot of laundry? Vented dryers are cheaper but cost a bit more and have a condenser that doesn’t need to be vented with a hanging hose. Those are just a couple of examples consumers face when making that important decision. Regretting that purchase and blaming the seller for pushing for the sale to give them more profit.
do your research
Whenever you’re preparing for a big purchase, be sure to do your research. With all the information you need at your fingertips on the internet and our tips, there really is no reason not to. Research all the different options available and which one best suits your needs. Do some comparison shopping and find the best deal. Also, be sure to read reviews from other consumers. We can help you decide for you by offering you the best for your budget and the most suitable appliance for your needs.
Set a budget and save
If you’ve decided you want to buy something, set a budget and save up for it. Do not go out and buy it impulsively. You want to make sure you can afford it. If not, you will end up regretting it, even if you need to. This will also give you some time to think it through.
No regrets
If you’ve followed all these steps and feel good about the purchase you’re making, don’t regret it. Have confidence in yourself and your ability to make good decisions. Also remember that it is not the end of the world if you do not end up enjoying your purchase. It’s just another learning experience for next time.
Why it happens?
This feeling of doubt and unease stems from cognitive dissonance, a mental state due to the clash of conflicting thoughts. For example, when you buy something expensive or you feel that you have paid more for something and you could have saved a little more and gotten a better deal. You come across another appliance that is cheaper or has better features. It is these conflicting thoughts that give rise to buyer’s remorse.
The sheer availability of choice in everything from spin speed, drum size, digital display, etc., can also manifest itself through buyer’s remorse. Impulsive buying in a hot state, when high levels of emotion affect our rational decision-making processes, is also another culprit.
We can supply the research on any appliance that is offered. That will help you decide on the right option for your budget, expectations, and requirements.