Travelers have many options when choosing a hotel. So why should guests stay at your hotel? While this may seem like a simple question, many hotel managers fall short of answering it.
Typical generic response: “You should stay at our hotel because our staff is great and our rooms are clean.”
While there’s nothing inherently wrong with this answer, it doesn’t make your hotel stand out. All hotels claim to have excellent staff and clean rooms. Have you ever heard a hotel manager describe his staff as rude or his rooms as dirty? Probably not. Instead of giving a generic answer that doesn’t impress, find out what your hotel does well and what makes your hotel stand out.
Best answer: “Our hotel staff is excellent. We will make sure that all of our guests are well taken care of. If you have any needs, please let us know and we will take care of it. There is always someone on duty who is ready to help you. Also, our rooms are extremely clean and we have a great location right off the highway.”
The best answer has details, and details make all the difference. The details will make customers choose your hotel over another later on. It is your job to make clients aware of the details and the reasons why they should stay with you. From now on, instead of giving a generic answer, think deeply about your hotel’s strengths and provide details.
Here are some questions to get you thinking about the ways your hotel can stand out:
– Is your property conveniently located near an attraction or highway?
– Do you have a large pool area?
– Are your mattresses new and comfortable?
– Do you offer a great tasting or elaborate continental breakfast?
– Do you have good towels or bedding?
– Are the soaps and amenities in your hotel of spa quality?
If you can answer ‘yes’ to any of these questions, be sure to let your guests know. Offer potential guests the details that will make them choose their hotel. Include these details on your website and make sure your staff reinforce the details every time they are asked about your property. Hopefully, with some careful thought and consideration, you will make your hotel stand out from the competition and book more rooms, simply by presenting your hotel as it should be.