Can you afford to turn away new patients in today’s economy?
Proper use of HTML keyword code on your orthodontic marketing website is key to driving potential new patients to your website on Google, the only search engine that matters.
Keywords relate to the words and phrases patients type into search engines to find you. No matter how good your website is…if new patients can’t find you on Google and Google Maps in their demographic…it’s worth nothing. It’s like having a Porsche with a Yugo engine… Your website won’t even be in contention for page one ranking in search engines unless SEO measures are implemented to increase your website’s visibility.
90% or more of orthodontic and dental websites have the wrong keywords. In the last month alone, none of the websites I analyzed were properly keyword optimized and two were not even found on Google Maps in their own city… With minor modifications, both practices were on Google Maps in less than 2 hours and the other practices improved their Google ranking, in their demographics, almost immediately.
How does your website compare? Here’s a quick test you can run on your website to see if it’s easily found on Google…
1. Go to Google and in the search box type the keywords of the patient – orthodontist [your city name and state]. Orthodontist is one of the top keywords patients use to search on Google.
2. Does your website appear on the first page of Google? Pay-per-click ads and database advertisers like wellness.com don’t count…just organic left links that click on a page on your website.
3. Does your practice name and website appear correctly on Google Maps?
4. Now do the same thing again… but this time, substitute one by one the names of all the surrounding cities where you want to target new patients in your demographic. Does both your website and Google Maps appear on the first page in these areas?
If not, I suggest you contact me for a free consultation to discuss how we can improve your page ranking and increase your internet marketing presence on Google. If you’re doing well in your demographic, test your site against other keywords that patients are using to find an orthodontist in your area. Here’s a tip… never use the name of your practice. It is not a patient keyword.
Simply changing a few keywords now…could be worth hundreds of thousands of dollars to your practice…in the future. If you’re only reaching 50% of your demographic…not only does this translate to a loss of potential income over the years…it also lowers your click-through rate on Google, which affects the ranking of the page. page. Isn’t that worth looking into?