E-books are becoming immensely popular on the internet and many readers are gravitating towards e-books due to the convenience of purchasing them online. If you are thinking of getting into eBook publishing, it is important that you understand the mechanics of eBook marketing to ensure its success and profitability.
Ebook marketing strategies are all about market research, branding, and techniques on how to reach your target market. Here are three strategies to consider when starting out in this business:
(1) Market research: understanding the problems of your niche market
Ebook marketing starts with some preliminary research on the subject and your target readership niche. Most writers make the mistake of writing about topics of their own interest instead of what readers really want to read and buy. If you are writing it to make money, then you should focus on a topic where there is a large readership and readers are willing to pay for the information.
(2) Brand
Product branding is one of the key elements of eBook marketing and it is all about creating an image for your product. One of the difficulties in marketing products such as electronic books is the fact that they are inherently intangible so they exist in the realm of electronics. How do you convince buyers to buy a product that doesn’t exist in physical form? This is where the brand comes into the picture to project the perception that the product they are buying is real. To do that, you need to do two things: (a) set up a website, and (b) create great copy with top-notch graphics and a well-designed eBook cover.
(a) Create a website
If you are serious about this business, you must have your own domain name and website to promote and sell it. This is critical in eBook marketing. Although you can use free hosting services to promote it, it’s a good idea not to because it gives the impression that you don’t trust your product and for that reason are reluctant to pay a few dollars to get your own hosting and web address. . Also, having your own hosting and web address adds a level of professionalism to the business and this is reflected in the credibility of the product you are selling. Today, the cost of acquiring your own domain name and reliable hosting is very affordable and there is no excuse not to get it.
(b) Incredible sales copies with quality graphics and a well-designed cover
Well-written sales copy enhanced with quality graphics and a professional-looking cover art is the cutting edge of eBook marketing strategies. One of the difficulties in promoting and selling eBooks is the fact that it is intangible in nature. Unlike physical books, shoppers can’t browse before purchasing a product. Therefore, well-written sales copy that touches on the benefits of the product and the solutions it provides is key to your success. You should never discount the importance of a well-designed deck as well. Studies have shown that a well-designed front page can triple sales compared to a sales page without it.
(3) Find partners to market your product
The next step in your eBook marketing strategy is to find partners to sell your product. One way to find partners is to join an Affiliate Marketing Network, such as ClickBank.com, to promote and sell your product. ClickBank is a great digital product distribution service that is available to everyone who wants to promote vendors’ products or sell their own digital products. It is very easy to create your own affiliate product account with ClickBank. Although a nominal $50 processing fee is charged to set up an affiliate product account, the service provided is worth every penny. Once you’ve set up an account, you can use paid services, affiliate link building system, statistics to monitor your sales, and most important of all, over 100,000 affiliates (and growing) available to promote your product. . By using Affiliate Marketing Network, you will save a considerable amount of time and money promoting your product because the work is done by your affiliates. However, if you choose to use Affiliate Marketing Network as one of your eBook marketing strategies, you must provide a variety of promotional tools and resources (eg, banners, text copy, email text copy, etc.) .) for their affiliates to use.
An ebook marketing strategy is essential if you want to succeed in this venture. Although this article is short, it gives you an idea of what to consider before starting your first post.