Having your own Facebook fan page will help you gain credibility, support, and most importantly, help you increase your earnings. Facebook is the number one social site on the planet, so you can’t go wrong if you have a good number of followers.
Getting started is simple and will have great lasting effects for you. Start your page on the right foot by giving it a suitable title that includes the best keywords for your page. This is important as it not only identifies your group in a good and unique way, but is also great for SEO. Don’t forget to give your page a good tagline or information section, as this is what people look at right after they see the title.
Your tagline should include your keywords and a good, specific reason why they would want to join your page. You should also tell them what benefits your group offers such as downloads, information and possibilities that you give.
You need to understand the difference between a social networking site like Facebook and a blog or sales site. When people go to a group or page on Facebook, they are No, either way, looking to be sold something. Facebook is all about being social, so what people are really looking for is someone to learn from or a group or page to be a part of. They want to feel as if they are part of something bigger, to have a sense of importance and to learn something while doing it.
Make sure your page knows you’re there for them by posting to the wall frequently. It is also a good practice to give your followers bonuses, free offers and tools that they can use. This makes them feel very special because everyone likes free, thus creating automatic loyalty. It must also respond to your questions and concerns.
In addition to answering their questions and giving away free stuff, you can offer special training or information that you only give to your followers. Private training is an extremely effective means of getting your followers to love you, as it makes them feel special and loved (by you).
However, the most effective way to grow your online following is to simply be active. Talk to your followers, be nice, answer their questions (even the ones they haven’t asked yet), and generally be supportive and kind.