How do you find your unique voice as a blogger? What IS your unique voice and how do you write great content for your blog?
These are questions I hear all the time. Once I found my unique voice, my passion for what I wanted to share… the task became fun and easy to do.
Blogs allow anyone to be heard. There have been several bloggers who have been very successful due to the quality and content of their blogs. Most of these bloggers also have a personality that shines through in their writing. Some of them are techies, some are political pundits, and some are humor writers.
Whatever niche you’re trying to carve out, you’ll want to make sure the blog sounds original and that your personality is evident in everything you write, even if the blog isn’t about you.
Tech experts offer some of the best examples of good web writing. Their blogs come in all different levels. There are blogs for people who want to know how to perform user-level tasks, and there are blogs that explain how to modify your operating system at the most fundamental levels. These writers generally gain an audience by speaking to their visitors in a unique voice. This may flow from your use of language, your experience, or your choice of topic. You must cultivate your strengths when developing the tone of your blog.
Your voice should reflect who you really are. There are quite a few blogs on the internet written by people who sound like they just want to be successful bloggers. Truly successful bloggers sound like writers who have something to say. Their topics are focused, but they manage to weave their own personality into all of their posts. As a guideline, humor is one of the most difficult things to write. If you’re just starting out, it’s best to be a bit reserved about cracking jokes. Some people find them distracting and that can detract from your content.
Truly successful bloggers tend to be very solid experts in their fields. From there, they can establish their voice in terms of what they bring to that field. If you’re blogging about a particular field, including a lot of factual information will tend to give you an expert voice. Being very focused on the topic will also help with this. If your blogging habits are more casual, you can liven up your posts with images and videos, which can make people more interested in your posts. In any case, make sure to be yourself and you will find that your writing comes out much more naturally.