Goals for your content marketing efforts:
attract new visitors
Generate more leads
Grow your email list
Develop a reputation as an expert
Create brand awareness
Effective content marketing strategies to build your brand
Content Marketing
#1. Define your audience
Understanding your audience is the first step in creating any marketing strategy. Without having an audience that wants and needs your product, you would not have customers for your product/service. The demographics of your target audience decide how to structure your content and what will appeal to their interests and values. You should spend time identifying the websites where your target audience spends their time and how you can create content that engages with that audience. If your audience is engaging with pages that include videos instead of images, then make video part of your brand awareness strategy.
For example, if your company builds apps for healthcare professionals, your audience is primarily doctors and physicians. In this case, you need to personalize your content to attract doctors and show them that you are committed to providing them with a great experience.
#two. Use the company blog as a tool for brand awareness.
Here are some tips to help you build a brand on your business blog.
To stand out from your competitors, you must produce unique content. People are always looking for new content. If you post the repeated information like your competitors, it will not help you stand out in the market. Also, make sure that the information provided in the content is accurate to your customer’s expectations. Taking new angles on topics related to your industry can help establish your brand as creative and authoritative. Focus on the upcoming technologies that will be implemented in your area of work and try to write blogs based on those contents. You should also write about topics that give your audience an inside look at your company. For example, you can write blogs about the history of your developed products, how it benefits users, etc.
Frequently snoop on your competitor’s blog post to see which themes are doing well. You can quickly rework general ideas in your content that are helping your competitors connect with customers. If your competitor posts blogs that include videos frequently, you might also consider posting videos or webinars weekly for maximum reach.
#3. Optimize and promote your content across multiple channels
When optimizing the content of your web page, keep the following in mind:
Optimize content with relevant keywords. Italicize or bold the most important keywords that will rank on search engine results pages.
Create an eye-catching header. Provide title tags: H1, H2, and Meta tags.
Enhance your stories with photos. Rely on bullet points for easy reading.
Create titles and subtitles to make sure search engines (online crawlers) find your content more easily.
Provide a brief description of your product. Write a by-line for your article.
Social Media Platforms: Facebook, LinkedIn, Twitter and Google+ are a great way to promote your brand building content and reach a wide audience. Social media platforms are great for content marketing because the information you share with your followers is not only available to them, but to their friends as well. By posting, you are opening the doors for your content to reach beyond your audience.
Guest posting on leading websites – Guest posting on major sites like Forbes or Entrepreneur increases your traffic.
Send email newsletters – Sending regular email newsletters to your customers is one of the best ways to keep your business at the forefront of customers’ minds.
#4. Pay attention to analytics
Google Analytics is a great platform for understanding a ton of data about how your content is performing online. Analyzing the results of your different marketing strategies will allow you to understand which techniques work and which don’t so you can improve your marketing strategy. You can analyze which pieces of content bring you the most traffic and through which channels. See maps from where your customers enter your site and even learn which users are clicking through to your site. Use this information to determine which types of content are most valuable to your goals, and take a data-driven approach to selecting new topics.
Marketing is impossible without great content. Create valuable, relevant content, engage a clearly defined audience, and drive profitable customer action.