The process of launching a coaching business can be overwhelming. So here’s an essential four-step checklist for launching a coaching business.
1. Establish your niche
You need to highlight visible aspects of your client’s current situation, which is the problem that needs to be fixed. You should be able to show a problem that is plaguing them, to the point where they are motivated to invest in the solution you are offering.
But to attract and keep customers, you must specialize in solving specific problems.
This may seem limited, but once you’re established, you can always expand your services and customer base. Get specific in your marketing by focusing on establishing yourself as the go-to coach for those with a specific problem.
2. Forget the ocean – create your own private pool
Many trainers start out by attracting clients through blogs, podcasts, Facebook ads, and other channels. But this is like fishing in the ocean alongside other trainers, most of whom are larger, more established competitors. And, if all you have is a small fishing line, you won’t catch anything.
So you need to create your own group. Create a resource that you can own and control where you have the power to decide who can and cannot fish. You can do it using Facebook and Instagram groups. Using these channels will give you authority, brand recognition, and an intimate connection with potential customers.
Prospects will get an idea of who you are as a person rather than what you offer as a brand. Because let’s face it… people don’t buy from brands, they buy from people, people they like, trust and know.
3. Know your value
Many new trainers think they need to launch their business charging low fees before scaling their way up. This makes sense, right? Because little experience equals lower rates.
However, you will soon realize that you are overwhelmed and underpaid. Since you get so little per customer, you’ll spend most of your time promoting yourself and trying to get more customers, rather than training. Plus, customers will disappear because cheap rates don’t inspire long-term commitment.
If you launch your coaching business with low fees, soon your passion will turn into an unsuccessful routine. So avoid underestimating yourself, as people value what has been sacrificed to achieve.
4: Get over yourself
Today, the tactics, strategies, and tools you need to launch a successful coaching business are at your fingertips. But the limiting factor is YOU.
To become a successful coach, you have to become a bigger person. You need growth, insatiable curiosity, and commitment to your craft. As you begin your journey as a coach, you will face many challenges, limiting beliefs and fears – you will doubt yourself and what you are capable of. However, you can only help your clients if you can overcome these fears and doubts.