The success of Chartbuster games demonstrates how mobile gaming can be a wonderful source of income for many developers. However, to reach their destination, these games need much more than a superior story, engaging gameplay, and high-quality graphics. In short, you need more stuff than you as a developer alone can provide; you need channels to reach your potential customers.
Most of the games, whose success stories may have inspired you, started their journey from a small user base, who liked the game, shared it with their fellow gamers, and made it a total success. However, reaching that small user base, which can make a mobile game a sensation in the gaming industry, is no small achievement and that means it will take efforts.
Following the natural process of spreading the game through organic means, such as your friends, followers, organic search engine results, etc. rarely produces the best results. Also, the process is so time-consuming that by the time the game reaches its best audience, the idea may have become a bit stale due to the fast pace of the industry. Therefore, if you really want to get the best results for your game, you will need to consider your marketing techniques, and advertising is not the least important.
Through this article, we will understand how through advertising and other means, you can optimize user acquisition for your game.
Understand the terminology:-
If you’re using search ads, and that includes display and other ad formats, then it’s crucial to understand a few terms that will help you optimize your efforts.
CTR: Click-through rate tells you how many times your ad was clicked on after appearing in the SERPs.
GO: This applies to app ads through which users go directly to the install page of the game. Install Rate tells you how many users have installed your game.
A/B testing: It is very unlikely that you will get the perfect ad on the first try. Therefore, trial and error is often considered the method of all ad creators. To simplify, or rather organize, these efforts for long-term planning and reporting purposes, we suggest following A/B testing practices to get to your best-converting ad really fast.
Delighted:-
Create good advertising content and equally good content for the landing page. For advertising, the content needs to be crisp yet compelling. Knowing your potential audience will provide you with real help here. Understand what things appeal to your target audience, and then try to add those elements into the content. On this basis, you can also decide on the name of the game, its icon and description. Adding positive game reviews and screenshots also formulates the essential components of game app content, most users have agreed to see these two things before anything else in the content. Other than that, make sure the content tells as much about the game as it needs to for any avid gamer to start playing smoothly. Also, try to add attractive elements like attractive graphics and attractive text so that the chances of conversion are maximum.
Easy Download:-
Any trustworthy game development company can tell you this: Removing all bugs from the game is simply not enough if your game’s download link is faulty. You don’t want your game to get into the bad books of your potential players because of this little problem, do you? So, make sure that it is extremely easy for your users to download the game, once all the stated conditions such as terms and conditions agreement and payment (if any) are fulfilled.
* Tip: To get more users, you can try the free tech demo. Let users play the demo level for free or let them install the first level of a great game that will take up less space on their device. Doing so will prevent you from being scared by big numbers.
To wrap:-
Once you have invested in game development services and developed a truly amazing game, it would be completely undignified to compromise your user acquisition. Given the competition in the market and the rapid changes in market trends, it is essential that you get as many users as possible in the first few weeks. You can always update your game in the future as needed, but all those efforts won’t bear enough fruit if you don’t have a solid user base. Therefore, investing in user acquisition, with a complete strategy, is a must if you really want your game to be a success in the market and industry.