Retailers in general undermine the value of store fixtures without realizing that they can help create a good, valuable, and returning customer base. Some retailers even get the idea that the free booths they can get from their vendors will be great display options to showcase their products, not knowing that customers rarely look at sponsored booths and display units. It’s not just about the quality of the rack or shelf it’s displayed on, but also about timing the display system with the rest of the store’s décor.
The presentation is as important as the combination of products
Presentation is the missing link that regular retailers have been unsuccessful at. In fact, it’s just as important as the mix of products a retail store offers its customers. If the presentation is a flop, even the best mix of products won’t do any good in the retail business. Retailers who buy different product mixes do so after visiting trade shows, where vendors at those shows present their products in the best possible light, prompting retailers to order the same for their stores. When it comes to duplicating the same, many fail to do so, not thinking the same applies to their walk-in clients as well.
Visual impressions last long
Anything that is pleasing to the eye lasts a long time in the minds of customers. Therefore, top priority should be given to presentation. Products that are stacked are not a good sight and that would be the last option for customers to choose. An uncluttered and visibly attractive organization attracts customers to the product. Extra care to be given in the case of special products and offers that are presented from time to time.
Misplaced products, in addition to looking clunky, can go unsold, which is not what a retailer wants. It is relevant to remember that consumers cannot buy what they do not see. Products should be arranged in such a way that they offer maximum visibility and are pleasing to the eye. Store fixtures help create a visual impression in the mind of the customer of the product on display. It is also important to have the right combination of accessories that can be linked to the right tools needed to repair an engine.
The products should be arranged in such a way that the little time a customer spends in the store, he or she is attracted to it, which causes them to buy it. With Internet raids the order of the day, the number of customers entering a store is dwindling. Therefore, it is extremely necessary to make sure that the right accessories are in the right place, so that the walk-in client gets what she wants and leaves happy.
Establishment of the retail brand
The style of the base fixture should speak more about the retail brand, the store, and should express the vibe that the retailer has in mind. The choice of materials for the racks should depend solely on the environment that is planned. For an outdoor feel wood is best, for a techno feel steel is recommended, a combination of both can also be used depending on the product lines to be displayed on the shelves. Accessories get the message across, offer a feel, and create consistency to get your customers’ full attention. Customers need to feel comfortable and quietly appreciated for being in this retail store and not the competition. The right accessories offer that comfort and atmosphere where customers feel appreciated for being there.
It’s all about change
Today’s hot design may not be tomorrow, this rule applies to everything that comes our way, accessories are no exception. The merchandising world is all about change – accessories need to adapt to that too. Therefore, it becomes relevant to buy accessories that are flexible and can adapt to changes within the store. Having the store on wheels is one way, mobile shelving solutions allow a quick change of appearance without doing anything big. People are drawn to something new, and old customers may peek into the store, which invariably leads to increased sales.
Point of Purchase Vendor Accessories
Vendor accessories at the point of sale become a necessity, but it is very important not to overdo it, as it will not solve the purpose. Vendor accessories need to stand out from the rest, therefore too many of the same can dilute it. Vendor accessories that contrast with the base store look can be used, again, in the correct dilution. It’s important to understand that a POP accessory is more of an advertising campaign and the accessory should do exactly that and nothing more!