For years, PayPal (which is owned by eBay) has been the leader in online payment alternatives to credit and debit cards. But ever since the big G introduced its own payment system, Google Checkout, there has been fierce competition between the two.
For more than 15 months, these two Internet superpowers have been at odds. Attract merchants with tens of millions of dollars in discount coupons, free transaction processing, and attention-getting icons in paid search ads and new services.
Both Google and Yahoo have also actively developed their mobile search interfaces. Google got a patent on click-to-call mobile ads, and then got a boost when Motorola agreed to add a dedicated “Google” button to some of its phones.
Major brands, agencies, and startups are pouring more energy and money into unique mobile marketing campaigns and technologies. For many, it is already a big, big business. And as American consumers become more reliant on their cell phones, mobile services like mobile search and web browsing are now almost commonplace. The Shosteck Group predicts that mobile marketing will be worth $10 billion in the US alone by 2010. 43 percent of US marketers use mobile marketing right now, according to Forrester Research . And nearly 90 percent of major brands plan to ship mobile phones by 2008, according to a survey by Airwide Solutions.
There are currently more than 2.6 billion mobile users in the world, according to the latest figures from mobile telecommunications analytics company The Mobile World. “The total number of mobile connections now equates to almost a third of the estimated world population of 6.5 billion,” says Martin Garner, Director of Wireless Intelligence. With all this growth in the mobile advertising and marketing industry and so many consumers around the world owning mobile phones, it’s no wonder Google has applied for a pay-per-text patent. The patent was applied for on September 26, 2006. Google is almost ready to launch a mobile phone by the end of this year and a mobile phone payment system would be the next logical step for Google Phone to stand out from its competitors. .
A lot of people say that a system like this would need a huge user base to really take off and that if it’s exclusive to the GPhone, it just won’t have enough of a user base. The successful launch of a mobile phone payment system would require this to work on every phone in existence.
Well, now a company is being added to the mix, which already has a tremendous advantage in this global niche. That company is called MobillCash.
MobillCash is the world’s first mobile payment system where a customer only needs a mobile phone and nothing else to make a purchase. It is a mobile payment system that has a user base of more than 500 million mobile phone users in 15 countries and allows them to simply enter their mobile number in the MobillCash billing form to purchase their products or services. The customer will be billed by the mobile operator.
No credit card, bank account or ID required.
Their goal is to have 1 billion registered users by 2008, and at the rate of the company’s global growth, they will achieve it.
MobillCash has been endorsed and approved by over 100 mobile carriers like AT&T, Vodafone, Sprint/Nextel and Boost Mobile in fifteen countries and that list is growing every day.
Glyn Smith, CEO of MobillCash says: “After more than three years of programming, MobillCash was recognized by the UK for meeting the highest security and integrity standards available anywhere in the world; and MobillCash is recognized by the UK as a Financial Transfer Service. This status places MobillCash on the same level as Visa and MasterCard throughout Europe. MobillCash is the first mobile payment company in the world to achieve this status.”
The company has filed patents to protect its unique payment solution and recently received its patent pending designation that warns all direct competitors, as well as imitators, of infringing on its unique way of doing business.
MobillCash is now available in the US and is partnering with many successful international executives who have built successful online businesses. These executives are taking MobillCash under their marketing wings and helping its rapid growth around the world. His timing couldn’t be better. The mobile payment industry is one of the fastest growing niche markets recognized worldwide, and MobillCash solves a serious problem that no other mobile payment solution solves.