Promoting a state versus promoting a product requires different mindsets. In the first case, a state encompasses many facets: downtown, historic attractions, museums, demographics, environmental initiatives, industrial zones, and many other topics that would interest visitors. In the second case, promoting a product imposes a narrower focus. Introduce the product: how it’s made, how it can benefit users, and sellers’ payment options. As the sale of a product is more concentrated, the target audience is defined and the sales objectives are established more clearly.
State promotion is a more complex activity, whether or not it is from the public sector (city governments) or the private sector (travel agencies or tour organizers).
State or product: different approaches, different results. Both, however, share a common thread. For any type of online promotion or advertising to work, search engine optimization must be the guiding principle.
SEO for New York State
Why is it important for companies and organizations based in New York to use SEO strategies?
Reason: To attract the right target audience so that website owners and operators can attract substantial traffic. To attract substantial traffic, the website must look professional, meet search engine requirements (look and feel), offer quality content, and encourage repeat visits or convert visits into selling points.
If the city government, for example, wants to promote the best places to visit in midtown Manhattan, your website should focus on midtown by using keywords that people frequently use when searching for New York. . Therefore, the following items must include relevant information (this is not a complete list):
Statue of Liberty
Central Park
United Nations
soho
Metropolitan Museum of New York
Cornell University, Vassar and NYU
financial world
new york subway
Chinatown
The districts (Brookly, Long Island, Bronx, etc.)
Sloan Kettering Cancer Center
And many other places that a first-time visitor would be curious about. You’ve heard the phrase “content is king” hundreds of times. An excellent SEO strategy for a website promoting New York would be to provide useful information that not only meets the tourist need, but also covers history, hours of operation, and even testimonials.
What do people want to know when planning a trip to the Big Apple? Hotels and restaurants of course. An SEO expert would probably contact some of the top hotels and ask about reciprocal links.
Take for example a restaurant owner in Manhattan who does good business. If he gets an average of $50,000 a week from walk-ins, imagine how much more his restaurant could earn if he had a website that ranked well in search engines. This means that your restaurant would appear on the first two pages of, say, Google or Yahoo, every time a surfer types “New York restaurants” or “places to eat in Manhattan” in the search engine box. This is proof that your SEO provider knew which keywords to target and used various ways to attract visitor traffic.
In addition to foot traffic to their physical locations, businesses in New York could increase business by also establishing an online presence powered by good SEO practices.
The current economic crisis and fierce competition make SEO indispensable. Entrepreneurs are not the only ones who benefit. Here are some individuals/groups/organizations that could use SEO to their advantage:
investment brokers
doctors
psychologists
antique collectors
amateurs
symphony orchestras
Student Credit Unions
environmental lobbyists
restorers
spa operators
massage clinics
fashion consultants
tour operators
insurance companies
real estate agents
pet supply store
Chambers of Commerce
As you can see from the list, there is a New York SEO package for everyone!