Online reputation management is an antidote to negative online publicity. A negative post or information appearing on the first page of a search engine like Google can be bad news for your online business. Now it’s easy for a client or layman with limited use of computers to post their views online on forum sites, blogs and other web 2.0 platforms.
You may not be able to completely remove negative results from a search engine. However, you can definitely impact search engine results in such a way that only positive and relevant information about your product or service appears on the “first two” pages of a search engine. As we know, online reputation management is a healthy amalgamation of public relations skills and search engine optimization. You can definitely use ORM to your best advantage in marketing your product or service in the right way.
Writing effective content is one of the best ways to exercise wise online reputation management. A good amount of interesting and original content is the right way to boost online reputation management effectively. In fact, effective content will not only earn you a lot of support and patronage, but it will also cause many sites or blogs to ‘link’ to you. With the help of valuable backlinks and your expert product knowledge, you can increase your business’s ranking to such an extent that it can appear on the first two pages of a search engine.
You can also submit various articles to famous article directories online. These article directories have a resource box at the end, where you can include your business name that will link readers to your website or blog. There are certain niche sites or article directories that deal especially with the product or service you are dealing with. In this case, you can include a keyword or two about your industry along with the phrase ‘article directory’ or ‘submit articles’. For example, if your business deals with home loans, you might write a directory of home loan articles.