Well, even launching a new app on the App Store does not come with a guarantee that it will be a huge success. There is no doubt how competitive the app market is today. To stand out from this crowd, you need to have an interesting and creative app idea with rich and effective features along with business-driven app marketing strategies. Here is a list of some crucial things to contemplate before launching an app on the App Store that would pave the way to success.
#1 Know the market and the competition
Well, believe it or not, this point packs quite a punch!
Until and unless you know the market well, where you are going to launch the application, how is it possible to know what the market demands? Also, you need to conduct in-depth market research on your competitors. You need to research what services your competitors offer, how users react to those services. Therefore, you need to find the loopholes and come up with an innovative solution that can efficiently solve the problems faced by customers. Proper market research would help you set well-defined goals for your business and set an impactful strategy.
#2 Establish a strategic approach to pricing
Deciding on the app pricing model is crucial! See, if your goal is to launch such an app on the App Store that would reach a large market base, then going for the freemium pricing model is the best option for you. Otherwise, if your goal is to solve a particular problem for a niche audience, the subscription or paid pricing model may work better. However, depending on the purpose that your application is going to serve, you should choose the best option. Before setting a price for your application, you should seek answers to the following questions.
- What are your competitive application charges?
- How much money would you need to keep your app running
- What additional features should you offer if a user decides to make in-app purchases?
#3 Optimizing the app for app store search
Launching the app on the App Store is not the end of your task. You must optimize the application correctly so that the ranking is not affected. According to the experts, some of the main aspects that have a great impact on the ranking of an application are mentioned below.
- Branding and visual elements used in the app
- Use of the keyword in the description and/or name of the application
- Total number of positive reviews generated by the app
- Total number of app downloads
According to recent research on app ranking tactics, the correct keyword placement in the app title can increase ranking by almost 10.3% on the App Store.
Apart from all the aspects mentioned above, you need to contemplate other points like coming up with and designing branded screenshots along with designing intriguing images to serve the marketing purposes. Also, you should pay special attention to get trustworthy and honest testimonials. This would help people get value out of using your app.