All professional medical practices need savvy public relations to maintain a strong image of goodwill in the community. This is not always as easy as it sounds and in larger cities it is very easy to get bogged down with the many other companies trying to do the same.
Good public relations for a professional practice generally includes membership in the local Chamber of Commerce and perhaps participation in one or more community service clubs. All this makes sense, however, public relations strategies must go beyond these simple aspects.
Let’s talk about the public relations of an optometrist professional medical corporation. Optometrists help humans in our civilization to maintain their organic vision sensors and help people with contact lenses, glasses, recommend laser surgery or other specific operations to help see. This means that such an important need in our society also deserves adequate public relations to promote this service.
Participation in miracle cases of helping people who cannot see makes sense because it has so much to do with the importance of optometry, giving hope to others, and promoting professional practice all at the same time. The more it is newsworthy. If you own a professional optometry practice, you might consider this in 2006.