Many people wonder why an SEO campaign takes so long to take effect. In this article, I will discuss some of the reasons why SEO takes time and cannot be done quickly.
Let’s start with your website and let’s say you have a 10 page website. If your search engine optimization company has made the necessary changes to your content, meta tags, etc. It can then take up to a month (in some cases never) for search engines to re-index your web pages to reflect your new changes. So with just the work on the site, you can see that all of this takes time and is out of the reach of the search engine optimization company. However, there are a couple of things you can do to help speed up this process. Adding a sitemap.xml file to Google can help speed up the process. You can also get new links pointing to the changed pages from an external source. If you have a website that adds content regularly and has many pages, this can help search engines index your website more quickly. As they will visit your website more often, since they know you are adding content all the time. Search engines want to return the most recent results. If you have a new website, getting your pages quickly re-indexed by the search engine can be more difficult.
Now let’s take a look at link building and let’s say, for example, that you’ve placed a link in a quality directory. Since most good directories have a backlog of listings to go through, in some cases it can take months before the directory publisher gets to your link. You then have to check that your website is relevant to the category you submitted it to, and then place the link in the directory. Now the rules will apply as above in regards to re-indexing the page so that search engines take your new link into account.
As you can see from the information above, it can take some time for your search engine optimization company’s hard work to take effect. You just have to be patient. Once it starts to take effect, you will be able to see the benefits that search engine optimization can bring.