It’s not hard to understand why a poorly designed website could pose problems for online businesses, particularly during the holiday season that contributes twenty to forty percent of annual sales.
It is necessary to mention here that there are statistical data available to confirm the importance of your brand presence on the Internet. It reveals that:
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Before buying products in a physical store, people usually like to check the website of different stores.
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Online search keeps shoppers informed of item prices and availability, allowing them to decide whether to shop in a physical store or online.
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While going through an economic crisis, shoppers become cautious about ordering online to save money, which increases online traffic.
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Buyers who are inclined to purchase downloadable freebies such as music, eBooks plus FB credit, etc. can make additional purchases.
After you’ve been made aware of the important role your business website plays, there are a few things you need to do before the start of the holiday season. You might benefit from trying some of the strategies mentioned below:
Prepare to handle unexpected traffic
Plan ahead to allow your site to handle all orders. Anticipate peak load, see how quickly your site responds, and review app performance well before Cyber Monday is coming up.
Improve website speed
By using a content delivery network (CDN), you can speed up the delivery of appropriate content with photos and videos to your customers.
Get traffic from mobile devices
During the holidays, most consumers use mobile devices to search online before visiting stores. So it makes sense to include a store experience that provides information about your mobile-modified website.
increase conversions
Look for ways that make it easy for customers to locate your products on your website. You can encourage exposure by providing information to some of the most popular online price comparison engines. You might consider Amazon Marketplace to include pay-per-click ads on Amazon Product Ads product and category pages. It will help shoppers look at your listings to find products comparable to yours.
Although social media is not the primary search medium, it targets the majority and has therefore become important, especially among the younger generation of shoppers. Convert visitors to leads by incorporating social sharing between the product page.
Offer better customer service
Present superior customer service to consumers by resolving customer issues through networking sites like Twitter and Facebook. Have clear policies for shipping and returns, and make it easy to get customer feedback.
People on tight budgets often do research online before buying. It helps to have a simple, fun and efficient website where they can shop. Include product filters, maximum possible product details, and comparison tools in one easy-to-navigate website. Improve the description of the most sold product.
As much as possible, try to get the email addresses of the visitors and try to get the most out of it.
Try using remarketing campaigns to attract customers who are slower to buy.