Once you’ve successfully finished publishing your site, it’s time to let the world know about your existence. Yes, you are now in the promotion stage which is somewhat more difficult than the actual creation of the site. But don’t despair; The difficulties you may encounter are simply a challenge, and once you overcome them all, the rewards make all your efforts worthwhile.
So what is the first thing you have to do? Make sure your site meets standard search engine optimization (SEO) requirements. You should never sacrifice the quality of your site’s content, but it definitely wouldn’t hurt if you applied keyword density standards. A keyword density of 5% to 7% is enough to make your site visible to search engines without destroying the proper grammatical structure of your articles.
Then submit your site to the directories and search engines you find. You have the prerogative to submit only to the popular ones, but don’t limit yourself too much. There are other directories and search engines that are not as popular as Google or Yahoo, but have a large following.
If you are equipped with enough technical knowledge, you can even venture into the world of advanced SEO. Things can get quite technical in advanced SEO, but if you’re interested, you can look up topics like landing pages, cloaking, and CSS tricks. Free tutorials are available online if you are interested in self-study. If you have the budget, you can also hire people online with extensive SEO experience for a minimal fee.
Site promotion doesn’t bring instant results, but once it starts showing results, you can be sure it’s for the long haul. In the end, your investment is sure to increase tenfold in due course.