There is no doubt that social networking sites are running the show for business owners and internet marketers these days. According to surveys, the number of people using the Internet has increased dramatically mainly due to Facebook, Twitter, Google+, blogs and forums. It seems that people have finally found ways to connect with other people (even those who come from other parts of the world) who share their interests and goals in life.
As someone trying to sell something online, it’s important that you take social media marketing seriously. This will allow you to easily promote your programs to a specific group of people and increase your organic traffic in no time.
Here is a simple guide you can follow:
First, get a free account on all the social networking sites, blogs, and forums that are frequented by your potential customers. Signing up for these portals is easy, but make sure you take the time to choose your screen name, create your signature, and write your profile. Your goal here is to let your potential customers know who you are and what you offer without coming across as blatant advertising. For your signature, for example, you can simply write your full name, your company name, your areas of expertise, and the URL of your site in addition to your Facebook page.
For Facebook, start by finding those people who might need your training programs and get them to like your page. The more people who click the “like” button, the better. If you think that this is something that you can no longer add to your plate, I suggest you hire freelancers who are the ones who specialize in this type of work. With the right amount of money, you can get your page promoted and get the number of likes you need in the shortest amount of time.
Use your Facebook and Twitter account to distribute amazing information that your prospects will find useful and worth their time. For example, you can send them a link where they can find information on how they can lose weight fast or how they can start their small business (that depends on what niche you’re targeting). Do this regularly until you become known as a great source of useful information in the online arena.
Make time for blogs and forums related to your niche. Many information marketers claim that nearly 50% of their targeted traffic comes from related forums and blogs. Therefore, it is imperative that you spend more time on these portals. The key is to always keep this “educate before advertising” goal in mind. Don’t go crazy talking about your programs as this will definitely turn off your potential customers. What you can do is be generous in sharing your insight. Share the things you’ve learned in seminars and the things industry leaders have taught you. Read and answer questions, provide clarification on certain topics, and offer expert advice and how-to guides. Through this, people will surely respect you and that is exactly what you need to earn their business in no time.