Beauty YouTubers are mostly well known and often referred to as “beauty gurus”, “beauty vloggers” and/or “beauty influencers”. They are usually young women and men who create posts and videos on cosmetics, fashion, makeup, and other beauty-related topics on YouTube.
There are over 45,000 YouTube channels specializing in fashion and beauty related content, videos on makeup tutorials, cosmetics/skincare shopping, beauty tips and more in the YouTube community alone. Every month, there are more than 50 million people who watch more than 1.6 million minutes of consumer-created fashion and beauty videos on YouTube.
Some Beauty Influencers expand their career in the online industry and earn huge sums simply by using their channels as a way to branch out and use them for business purposes which are also run through collaborations with some cosmetic or clothing brands. They usually fall into their designated categories, such as a product review, makeup tutorials, shopping, and personality clips. Other YouTubers chose to embrace simply uploading videos as a hobby and didn’t after how much money they could make from their videos.
Here is a list of the most powerful influencers or shall we say Goddess of beauty in the world of YouTube.
Zoe Sug
Born Brit, also known as Zoella on YouTube. She began broadcasting from her childhood room, her “hauls” her or her web language showing cosmetic purchases. She now has over 11.6 million YouTube subscribers and has a line of best-selling beauty products on the UK chain Superdrug at the age of 27. Her first novel, “Girl Online,” broke first-week sales records according to Nielsen BookScan.
michelle phan
Phan’s name is synonymous with influencer turned entrepreneur a decade after posting her first video on YouTube. She is now a co-founder of subscription cosmetics box Ipsy, which was valued at over $500 million in 2015. She has stopped posting sponsored content as her business has grown, quickly learning it wouldn’t be sustainable for long as the Viewers prefer authenticity over advertisements.
Huda Kattan
While working in finance, the Dubai-based businesswoman started blogging in 2010. Seven years later, she and her two sisters oversee a beauty empire that includes false eyelashes favored by Kim Kardashian and also sold in vending machines with the Kattan’s face dappled in lashes. side. Her makeup line is sold at Sephora.
Nikki de Jager
Since uploading her first video in 2008, the Dutch make-up artist has grown an enviable following of over 7.2 million on Instagram. In March 2017, she debuted a collaboration with the professional line Ofra, which included liquid lipsticks she had designed and a highlighter palette.
Shannon Harris
Known online as “Shaaanxo,” she began vlogging in 2009 to fill what she saw as a void. “I was obsessed with watching US YouTubers and could never find anyone from New Zealand or Australia,” said the Kiwi digital star. Eight years later, she now has a beauty brand, xoBeauty, that sells eyelashes and brushes.
jeffree star
Jeffree has been amassing a following online since the days of MySpace. Today, her YouTube channel has over 4 million subscribers and a recent video announced a collaboration with Top Influencers list member Manny Gutierrez.
Kandee Johnson
He started blogging in 2008 and then uploaded his first vlog the following year using his grandparents’ old video camera. Soon, she was hosting ‘glaminars’ or beauty and business seminars from her YouTube channel.
Manny Gutierrez
The digital star known online as MannyMUA was considering studying medicine when he started turning his attention to social media. Now, he’s part of a growing crop of top men’s makeup fans. He first gained a following on Instagram, then turned to YouTube at the request of his followers. Now, he is an ambassador for Maybelline with a total audience of over 7 million among his many associations.
dominican christian
Busy mom and full-time student with a full-time job, that’s how Christen started posting on YouTube in 2009. Now with an audience of over 4 million across all platforms, she’s now associated with L’Oreal. , Sephora and Urban Decay.
wayne gross
The British-born makeup artist has grown her YouTube channel since 2009. In 2012, a tutorial on how to highlight and contour like Kim Kardashian has garnered over 11 million views to date and helped propel it big among the beauty. influential people
From professional makeup artists to amateurs reviewing pharmacy purchases on camera. Today, these influencers had reached 135,000,000 followers, likes and subscribers online.