As search engine optimization becomes a more popular hobby, people feel like they need to employ unnatural tactics in an attempt to get their pages to rank high.
Common practices include.
Fill meta tags with long strings of keywords.
Copy content from other websites.
Add as many relevant keywords from the page as possible to the main body.
Add a footer that contains multiple keyword strings.
By employing any of these tactics, the chances of a website ranking high are remote.
So how do we create natural web pages that are natural, rank high and convert easily?
To begin with, we need to consider what keywords each page of a website is targeting, these can be obtained by using Google’s keyword tool and then comparing this data to how many pages are targeting the keywords. The optimum is to find terms that are used a lot with limited competition.
Other things you must do.
Use search engine friendly URLs.
Add the page’s relevant keywords to the page header (h1) making sure the header is semantically accurate and attractive to the visitor.
Create quality unique content using keywords relevant to the page, keep the frequency below 5%.
Add relevant alt tags to the image, occasionally mentioning the relevant keywords on the page.
The art of producing good quality natural web pages is to target keywords unobtrusively, the primary goal should always be to provide the visitor with a good quality experience, the needs of search engines are secondary.
The final part of the process is building deep links on a regular basis.
As you can see, producing good-quality natural web pages that rank high is a time-consuming task, and he says that the benefits pay off over time. He doesn’t feel the need to cut corners by following the crowd.