To complain? Twitter? These are some wacky words that are making quite a stir in the internet world these days. In 2009, almost everyone is projected to be using Twitter and most of the business world will at least be dabbling in Yammering.
Yammer is basically known as Twitter for business. The idea behind Yammer is that people in business will always know what other people in the company are working on. Yammer’s founder is former PayPal COO David O. Sacks. Yammer launched in September 2008 and is already gaining a large following. It seems that people like short and concise bits of information.
This new trend in Micro-Messaging is gaining momentum fast and will make Yammer big business in 2009 and beyond. Yammer isn’t as intrusive as instant messaging, and it’s not as laborious as email. It is for something in between that is absolutely perfect for business. You don’t want someone constantly IMing you about what you’re working on, but you don’t mind if you can check it out at your leisure through Yammer. Top management can keep track of what everyone is working on and can let the rest of the company get a general idea of the company. With Yammer, there is less need for meetings because everyone knows what everyone else is doing.
The term “Yammering” will become a household name for most companies, so get used to this silly word now. People are going to be Twittering and Yammering their heads for years to come.