SEO copywriting is the perfect work-from-home job, well paying, with huge growth potential. If you’ve ever considered starting a freelance writing career, or want to find an ideal work-from-home job that pays well, SEO copywriting is what you need. Here’s why.
Internet marketers are beginning to appreciate the services of professional SEO copywriters who know their stuff, so to speak. And no wonder. The growth of online advertising is dizzying and junk content (ie $5 per article content providers) simply doesn’t drive traffic, or convert prospects into buyers, like professionally written content does.
Internet Marketing: The Growth Explosion of Online Advertising
Professional SEO copywriters will be in high demand in the coming years, considering the following:
According to a 2007 ZenithOptimedia report, online advertising will reach three milestones in the coming years: (i) it will exceed radio ad spend in 2008; (ii) will represent a double-digit share of global advertising in 2009; and (iii) will increase advertising investment in magazines in 2010.
And, this may be the most shocking statistic of all when it comes to the growth of online advertising: “We forecast it to grow 24% in 2008 and 69% in the next three years, reaching $61 billion in 2010. We forecast that traditional media will grow 5% and 14% respectively during the same periods.” [Source: ZenithOptimedia December 2007 Press Release, Market to accelerate in 2008 despite credit squeeze (Learn more at ZenithOptimedia dot com)]
With this amount of money pouring into the market, internet marketers are going to rely on SEO copywriters who truly understand the intricacies of web marketing. A relatively new niche, it is a rapidly expanding profession.
SEO copywriting is paying big dividends for those smart enough to start building a reputation while the industry is in its infancy. Learn about keyword density, long-tail keywords, core content, link building, etc. they are part of knowing how to write SEO content that is not only grammatically correct, but also helps search engines drive traffic.
And, driving traffic and converting customers is what internet marketing is all about. SEO copywriters who can speak this language to potential clients will be the ones positioned to take advantage of the explosive growth that is already underway in online advertising.
Basics to look for in an SEO copywriter
If you are a business looking to hire an SEO copywriter, here are some guidelines:
1. Do they understand search engine optimization (SEO): When you mention things like keyword phrases, inbound links, article marketing, and long-tail keywords, can they speak the language?
If the SEO copywriter you’re thinking of hiring doesn’t understand the basics, continue your search.
2. Services offered: An SEO copywriter’s list of services will give you an idea of how knowledgeable they are about the industry. If they offer meta tag writing, for example, then you know they have some behind-the-scenes knowledge beyond good writing skills.
3. SEO Writing Samples: Every freelance writer should have writing samples that they can show you. Professionals will have them on their website.
These are the basics to look for when hiring an SEO copywriter.
If you’re an aspiring SEO copywriter, here are the basics you need to put in place before you start marketing to clients. SEO copywriting is not difficult; it is just a field that requires some study. Once SEO writing concepts are understood, they can be turned into a very lucrative freelance writing career (ie $25-$100 or more for 350-500 word SEO articles).
To learn more about what SEO copywriting is, read this SEO copywriting primer.