Commercial signs are crucial for any business as a way to increase awareness about your brand, business, and services to your target audience. However, they are available in such a wide variety of sizes, shapes, and applications that it is truly mind-boggling for any business to select the most suitable signage for them. Whether you opt for vinyl banners or fabric signs or metal signs, the options are endless. To help you transform your sign dream into reality by making the right choice, we present the pros and cons of popular types of outdoor signs to choose from.
A-shaped signs
A-frames are a versatile, portable, inexpensive and classic alternative to effective advertising. Easily noticeable, they’re great to place on the side for maximum exposure and help direct your potential customers. They are also easily customizable which adds to their advantage. On the other hand, these signs are not big enough and therefore not designed for long distances. They’re also not tall enough to catch the eye of unlikely customers.
backlit signs
A bit expensive, they are very justifiable as they can make all your advertising and informational messages easily readable in any environment and in any light during the day and night. Varied color and lighting techniques are used here, so that the logo and messages are clearly displayed, and customers can’t help but be drawn to it. They can also be displayed in a variety of options. If we look at its negative side, its locations play a huge role as a bad location will kill its effect. Similarly, your choice of color and design is also critical as they are illuminated by light.
banners
Great for all occasions, banners can be used for all kinds of events and for both indoor and outdoor advertising. They are easily customizable with prompts and led graphics and have a very wide scope. Because of this, they are a very popular choice. On the other hand, they are extremely bulky and therefore a bit difficult to hold or take down. Designing it can be a bit challenging or do it on your own. They are also not a long-term purpose and are ideally only worn for a few hours or a few days.
channel letters
Being three-dimensional, modern, and highly individual, channel letters tend to stand out from the crowd. Its sides are made of aluminum and its rears can be made of aluminum or acrylic. Even their faces have acrylics cut from acrylic or vinyl. While they look striking during the day, they look truly impressive at night, especially with the LED lighting that can be easily incorporated into the lettering. The lights can also be used to create a halo effect. These can easily be mounted directly to a building, as well as attached to a support. On the downside, it is more expensive than most other options for the simple fact that it is handmade. Some lettering may be computer generated, but cannot match the quality of the handmade option. Again, it takes some time to install as the letters need to be connected to each other. The installer has to weave the wires in and out of the wall where they are installed. Sometimes you also need to install some extras with it. Another disadvantage of this signage is that in case any change is required, the old one cannot be used or modified. You need to build again from scratch. Again, if you are using halo-lit channel letters, only those that add to installation costs can be identified.
electronic signs
Nice, futuristic programmable electronic signs are fantastic for making any business stand out. The best thing about them is the ease with which they can be used to communicate multiple messages without printing a different sign. Their biggest drawback is that they are quite expensive and require a lot of maintenance. They need to be fixed immediately when they break. Their lifespan also decreases in colder climates.