Ever wonder what is being said about your online business? You can receive real-time alerts whenever your business name is mentioned in an online source, such as a blog, customer review, or article, using Google Alerts. Google Alerts is a free service that provides you with email alerts whenever your business name (or another phrase determined by you) is typed online. These notifications can help you better manage your brand and give you information about your competition, industry, and potential new business.
You can ask Google to send you email alerts when Google finds a keyword or phrase of your choice. Google Alerts provide content from Google’s own search engine. Results may include web pages, newspaper articles, and blogs. For example, an investor can choose to receive alerts on a specific company to monitor its latest news and stock activity. You can choose to receive alerts as soon as they happen, once a day, or once a week.
There are numerous competitive advantages that your business can gain from using Google Alerts. Perhaps the main benefit is that you can monitor what is being said about your business online. If there’s an article published online about your business, you’ll receive a Google Alert to let you know about the article. You’ll also receive an Alert every time a consumer mentions your business in a blog or online review.
Businesses are also setting up competitor Google Alerts so they can monitor what others are doing. With these alerts, you can quickly learn about new products or changes through press releases and articles about your competitors. Also, you can read what your customers are saying in any online review. Receiving alerts about your company’s competition will help you adjust your business plan to better promote your products and services over those of the competition.
In addition to finding out what’s being said about your company and your competitors, Google Alerts can inform you about industry changes and news. By following keywords common to your industry, you can learn what’s new or changing in your industry so you can be better prepared.
When set up correctly, Google Alerts can also help you find new leads. Receiving information as quickly as possible is an important aspect for many companies to stay ahead of the competition. In addition, receiving information in real time allows you to act quickly.