With the advent of mobile technology, the use of smart devices such as smartphones and tablets is on the rise. The trend of browsing the web on these smart devices has also risen to a new level. This is mainly due to two reasons; (I) the prices of smartphones and tablets have gone down; and (ii) unlike before, websites are now easily viewable on these devices.
To make their websites viewable on smartphones, website owners have started using improved technology. Now they opt for a responsive design for their website.
Responsive Website
If you were to open the Google home page on your mobile phone, you would find that it fits within the side line of your LCD screen. And, when you would open the same URL on a tablet, you would find that it has changed its layout with the size of the screen. The URL stayed the same, but the interface of the website changed. This is the main property of responsive website design. A lot of websites are following this technology to attract their customers.
Advantages of Responsive Web Design
In today’s competitive online market scenarios, responsive web design has become one of the essential aspects of a successful business. The following are the top five advantages of opting for a responsive website design:
Stretch – A responsive website opens successfully on any screen size and resolution. It can be viewed from any device from desktop and laptop to mobile phones and tablets without facing any difficulties.
Economically – Saves you from buying another domain URL and designing it specifically for mobile phone viewing. By choosing a flexible website design, you can use the same URL on different devices.
Better user experience – The only thing that hasn’t changed since the origin of the business and marketing environment is the way customers are treated. The customer is still king in the marketplace, and website owners work hard to give them the best possible experience. Responsive website offers better user experience to consumers and end users.
Easy content management – You do not need to upload or update any special content (text, image or link) for mobile viewing. Your website will automatically alter its resolution, suitable for the device it is opened on.
good for seo – Search engines like Google and Yahoo encourage and give preference to responsive websites. SEO, Search Engine Optimization, has become an important practice for user traffic and gaining business today. SEO allows a website to gain visibility in the midst of the onslaught of high competition.