Do you have a business without an online presence? Well, you’re missing out on leads, profits, and sales. In today’s world, many businesses are embracing online marketing.
Social networks and websites are crucial tools in your online marketing strategy. They are effective in building a company’s brand. While both websites and social media like Facebook are powerful at reaching your audience, your individual goals are key to determining the best option.
There are several reasons why you should choose a website over Facebook to market your business.
Full control of the brand
A well managed website helps to improve the image of a company. Through a website, you can create a brand’s story, vision, and values. Valid information on websites helps customers better understand the products. Thus, you control the customer’s perception of your company’s products and services.
A website gives you full control. However, Facebook includes a third party and you must agree to their terms of service to use it. Facebook’s antilogarithms also change from time to time and therefore affect you.
less competition
Providing unparalleled customer care helps businesses thrive. Using a website helps you get a customer’s undivided attention. It also helps customers get information without distractions.
Facebook, on the other hand, has different content and limited time for one to absorb it all. Furthermore, through Facebook, the competition can access your firm’s secret game plans.
Search Engine Optimization (SEO) Optimization
A website improves business SEO and Google ranking. Good SEO translates into a good online presence and allows consumers to easily find your products.
Organic ranking saves you capital due to fewer ads. Creating more content helps you improve website ranking.
Due to the high competition on Facebook, businesses that rely solely on it have a poor online presence which results in low rankings.
google analytics
Through Google Analytics, website owners can get to know their audience. They can know who the customers are and where they are from, they can also know how they linked to the website, how long they stayed and what they searched for.
This minimizes the effort spent on market research. It is an amazing tool that enhances the user experience. Although Facebook allows you to see who likes your Page, it does not allow you to access their information or use Google Analytics.
Interaction
Good relationships can be built through websites. Emails help shed light on issues the customer doesn’t understand. Websites help to provide more detailed information and thus convey an in-depth marketing message.
Although Facebook is effective in attracting new customers, it is not efficient in completing the sales cycle.
Bottom line
Your company’s online presence needs to be distinct. This helps the brand stand out. Customers tend to trust companies with websites. Facebook works for consumer-based businesses. However, it denies you control and uniqueness of your brand. So as you ponder why you should choose a website over Facebook to market your business, keep in mind that websites help you organize and update information to build customer trust.